Coty, the owner of fragrance and beauty brands like Gucci, Rimmel and Max Factor, is trialing a new tool that analyses the e-commerce offerings of UK retailers to inform where it should send traffic from its digital ads.
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WPP’s merger spree is gathering pace with a decision to unite Wunderman, Possible and Cole & Weber within a single Wunderman Thompson Seattle office – mere months after the coming together of J. Walter Thompson and Wunderman.
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North America - 13/03/2019
Bodyform isn’t afraid to go where other brands won’t. With ‘Blood Normal’, it abandoned blue liquid in favour of the first real (and very overdue) depiction of menstrual blood in an ad campaign. In &lsquo...
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As we emerge from lockdown, there is huge uncertainty about the readiness of British families to get back into the holiday booking...
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Sky News won the App of the Year category at The Drum’s Online Media Awards 2020. Here, the team behind the entry reveal the strategies used to deliver this successful project.
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Octagon won ‘Best Technology-led Innovation of the Year’ at The Drum Marketing Awards Europe 2020 with its ‘Live Trophy’ project for Mastercard at The Rugby World Cup 2019. Here, the team behind the winning entry take us...
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Zone won the Branded Content category at The Drum Marketing Awards 2020 with its Blind Hacks campaign for charity Guide Dogs. Here, the team behind the entry reveal the challenges faced ad strategies used to deliver this successful project.
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Last week, something strange started appearing on Twitter. A bunch of users over on the tech-corner of Twitter changed their handles to...
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The world’s top brands have to engage with, not boycott, social media networks like Facebook if they wish to improve the ecosystem, says Unilever’s marketing boss, Aline Santos.
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Covid-19 has presented the travel businesses with unprecedented uncertainty which has underscored the importance of being nimble, resilient and resourceful when the going gets tough.
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This month many of the world's largest brands have opted to pause their advertising spend on social media brands, particularly...
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Working with global agency IMA, The INKEY List has launched its first ever brand campaign in the UK. The Knowledge is Your Power campaign is being communicated through TV, OOH, social media, influencer marketing, PPC and search.
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Ironically, the current circumstances have actually led to people communicating more. With a quarter of the world’s population on...
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Diageo was but two years old when Syl Saller first joined in 1999 as its marketing director for Great Britain. Now, after two decades with the drinks giant and mammoth campaigns for Guinness, Baileys and more under her belt, the global chief...
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A report published by Influencer and GlobalWebIndex has discovered that 96% of consumers who follow influencers say that they’re...
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With the coronavirus outbreak snatching a significant loss from London Advertising’s revenue, rather than cry into one’s Corona, it decided to switch things around and follow its own advice. With the help of Dame Helen Mirren and Liam...
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Leisure and tourism brand Sentosa was hit very quickly by lockdown restrictions. But, with the rest of the market beset by the same worries, it took a longer-term view and launched some of the pandemic’s most memorable and fun digital...
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With sporting events still grounded around the world, esports has been left as the only competitive sport on the field. This unusual state of affairs has seen sport-oriented brands look to the sector as a potential new home for ad spend.
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Marketing Stories is The Drum's new podcast series that brings to life unmissable articles from our magazine in audio form. Brought to you with the support of Readly, each episode features our chief exec Diane Young sharing an article...
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As calls for the worlds largest brands to boycott Facebook in response to its policies on hate speech, Olivia Wedderburn, associate...
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Fresh from speaking on this topic at The Drum's Can-Do Festival, Claire Gillis, international chief executive of the WPP Health...
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The relationship between musicians and brands is a mainstay of pop culture. Partnerships offer brands the chance to reach coveted audiences and artists a revenue stream not limited by the calendar of the record industry.
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