“May you live in interesting times” is a curse, not a blessing, and 2020 was certainly interesting.
This paper looks at how the global publishing landscape has changed over the past year, on top of already seismic shifts in the business. To help us better understand the business issues and future opportunities, Akamai commissioned a qualitative survey of senior publishing execs to gauge their current mindsets and where they see the biggest future opportunities and challenges.
“Publishing brands have to play to their strengths. We can’t compete with news broadcasters and tech giants for scale. But we can compete when it comes to creating bespoke solutions that work for advertisers across our brands, platforms and services... We have the audiences, the brands, the insights and the marketing tools to make this happen.” - Interviewee 10
There are a few things that we can say for certain. Online performance, the delivery of rich media, personalization and security will remain key components of a successful publishing strategy. Revenue-generation opportunities require agile technology platforms, robust security solutions and the ability to scale when readership surges.
‘The Future of Publishing’ white paper offers unique research-led insights on:
- Where senior publishing execs see the biggest future opportunities and challenges
- The anatomy of a digital subscription model
- How online performance, security and user experience will be business-critical for publishers
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