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Ad of the Day: Sony offers a 'window into daytime' with latest cinematic advert

Sony has used the launch of it's Bravia Oled AF8 televisions to bring to life a dark forest creating a mystical and enchanting paradise.

Created by DDB Berlin, the one minute advert was shot in a New Zealand forest using a selection of Sony's own brand cameras.

Opening to the dark mysterious forest, the tech giant uses it's latest TV design to show off the bright and contrasting colours the forest offers claiming the screens are 'windows into daytime'.

Bianca Dordea, managing director at DDB Berlin, explained the desire to capture the products HD capabilities with the simplicity of light. She said: "It is beautiful to see how transformative the contrast between light and dark can be; injecting colour into the night."

She added: "Locations were chosen specifically to create impact whilst ensuring the protection of the surroundings. It was truly magical to see the illuminated forest brought t life."

To back the cinematic advert, Sony used the voice of one it's own Sony Music signed artists, Tom Walker's 'Leave a Light On'.

Sony Europe's head of creative strategy, Alessandra D'Avino, explained the brand wanted to continue the brand's ability to use its adverts to "reach the heart of the consumer".

The campaign will run for ten weeks across Europe with 60-second, 30-second and 20-second edits being published across TV and social platforms. A print ad will also accompany the video.

Watch the spot by clicking on the Creative Works box below.

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