What's next after digital transformation? The Drum Digital Summit is a five-day festival focused on the big themes shaping our digital future, bringing together key players from tech, brands and agencies. With technology and culture constantly evolving, we know it's both vital and challenging to keep up, so tune in and leave with tangible takeaways to keep you one-step-ahead. You’ll find inspiration, practical solutions, and the tools you need to thrive in a digital tomorrow.
In a year that continues to test brand resilience, trademark Pepsi has relied on social listening as its north star - using it as a tool to amplify culture-led conversations. Todd... read more
Advertising dollars are shifting onto new platforms, with TV having a renaissance moment thanks to CTV, OTT and other streaming technologies. Consumers are starting to spend more... read more
Most marketers now have their brand safety strategies laid out but with an increasing reliance on data, it’s becoming imperative to consider data safety. The Drum brings together... read more
From China to the world, almost any major brand has a strategy for sales on 11.11. What started as Singles Day is now the world’s biggest online shopping day. Chris Tung, CMO at... read more
Whatsapp is truly a global brand, being used across hundreds of countries across the world. Whatsapp global head of brand and consumer marketing Eshan Ponnadurai talks about the... read more
Chipotle’s secret for success is leading with culture. The popular restaurant chain has excelled at driving sales by taking what people love about the brand and then bringing it... read more
Social media is a powerful marketing channel but it can be a transformative ally for businesses having to work at the speed of culture, technology and ever-changing consumer expectations.... read more
As this session was pre-recorded on 6 Nov some statements made in relation to the US election are to be taken as past tense.
According to the Lords Select Committee on Democracy... read more
2020 has forced us over the threshold, with more US households now addressable through streaming services than via traditional, linear TV. For many advertisers, this has finally... read more
Big, creative and impactful formats will still be the coveted creative route for many CMOs. But in a world of speed and agility, how can marketers do this in a personalised and flexible... read more
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As SVP of digital transformation, Chris Chesebro is no stranger to innovation. In this session, he will discuss what innovation means to Coty and how its strategy is evolving. <... read more
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5G technology has been on the horizon for some time now but what will that mean for consumers, and therefore marketers, when it hits the mainstream? In this session, Siok Hoon Gan,... read more
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With demand for content higher than ever, Universal Production Music is developing technological advancements to make it easier for advertisers to find the track they need. Voice... read more
