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Date: Aug 2021
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Havas is behind a five million pounds marketing push for oral contraceptive brand Hana – the first to launch following a change in regulatory rules allowing women to buy the pill at pharmacies without a prescription for the first time, marking a significant milestone in women’s healthcare.

The ‘Women like us’ campaign, created by Havas, taps into the insight that many women want to be able to make their own decisions about their bodies and reproductive health. The journey to finding the right contraception is often out of their hands, but Hana empowers women to now make these decisions on their own terms.

The integrated campaign, which spans TV, online and social media, also helps to raise awareness of the change in regulatory status. The 30-second film focuses on the convenience for women of being to be able to walk into a pharmacy or go online, have a consultation and buy a supply of Hana, which is available in one-month and three-month packs, especially when juggling the demands of busy lives.


Project name: Hana – launch

Client: HRA Pharma

David Reilly – Global OTC Marketing Director

Zsofia Nagy – Global Women’s Health Category Lead

Sara Potash – Global Lead for Digital Marketing

Kate Evans – UK Hub Marketing Director

Shivaani Phillips – US Women’s Health Marketing Director

Creative agency: Havas London

CCO: Vicki Maguire

Creative: Rachel Morris

Account team: Emma Prendergast, Nick Hillier

Agency producers (film, digital & stills): Alison Cooper, Debbie Ragasa, Adam Javes

Planner: May Leen Wong

Media agency: UM Media

Production company: Bold

Executive Producer: Rob Godbold

Producer: Dave Knox

Director: Camilla Zapiola

DoP: Sy Turnbull

Editor: Stephen Waltham @ The Whitehouse

Post-production: Black Kite Studios

Soundtrack composer: Lucas Zapiola

VO: Tia Bannon, Clare Craze, Hamzaa (Malika Pesa Cholwe), Rachel Waring, Shala Nyx

Audio post-production: 750mph

Stills: Marco Mori