THINK ANEW AT B2B WORLD FEST

Some say that after the last two years, we need a re-set. A re-start. A re-charge. But not B2B’ers. Tested by the pandemic, B2B marketers are at the top of their game. They’re looking forward, not back. At strategy. Creativity. Culture. Digitization. Most of all, growth. So, we won’t be re-thinking or renewing at B2B World Fest. We’ll be thinking anew. Because that’s what B2B’ers do.

Nov 9

22:30 CST

Transparency, honesty & investment. Making sustainability real

Nov 9

23:10 CST

Repurposing purpose in B2B

Nov 9

23:50 CST

B2B creativity: In the eyes of the beholder

Nov 10

01:10 CST

From alpha to Z: Connecting with the next generation of decision makers

Nov 10

01:50 CST

Evolution of the role of brand in B2B

Nov 10

22:00 CST

Accenture’s Chief Marketing and Communications Officer Jill Kramer on re-valuing people and teams to inspire growth

Nov 10

22:30 CST

Understanding today’s CMO growth agenda

Nov 10

23:10 CST

How B2B brands become talent magnets

Nov 11

00:30 CST

Haters no more. Has the marketing and sales relationship actually blossomed? Can it be?

Nov 11

01:10 CST

B2B digitization turns the corner

Nov 10

00:30 CST

Are you ready for growth?

Nov 9

22:00 CST

IBM's Chief Marketing Officer Carla Pi?eyro Sublett on how B2B changed forever and what you need to do about it

Nov 10

23:50 CST

B2B creativity: Don’t cry no tears

In association with

partners

Featured
Speakers

Lynn Teo

Chief Marketing Officer, Legal & Government, Thomson Reuters

Jill Kramer

Chief Marketing and Communications Officer, Accenture

Khensani Nobanda

Group Executive: Group Marketing and Corporate Affairs, Nedbank

Carla Pi?eyro Sublett

SVP, Chief Marketing Officer, IBM

Matt Preschern

Chief Marketing and Demand Generation Officer, NTT

Ana Villegas

Chief Marketing Officer, NI

Stacy Greiner

Chief Marketing Officer, Dun & Bradstreet

Rachael Henke

Senior Director, Global Brand & B2B Campaigns, Dell Technologies

Tricia Weener

Chief Marketing Officer, EVP Marketing & Communications, KONE Corporation

David Carrel

Vice President of Marketing, Adobe Experience Cloud, Adobe

Jason Angrisani

Global Chief Marketing Officer, Bloomberg L.P.

Doug Frisbie

VP, Global Business Marketing, Snap Inc.

Mette Munk

Head of Group Branding, Design and Digital Communication, Danfoss A/S

We're honored to have such a spectacular group of B2B marketing leaders join us in developing this year's program – and speaking at the event!

TWO KEYNOTE SESSIONS: HOW B2B IS CHANGING AND GROWING

Carla Pi?eyro Sublett, IBM's Chief Marketing Officer, and Jill Kramer, Accenture's Chief Marketing and Communications Officer, get things started at World Fest on November 9 and 10, respectively. From how B2B marketing has changed forever to the need to re-value people to inspire growth, the leaders of these iconic brands will share their views on where our dynamic industry is headed.

Nov 9th / 22:00 CST

IBM's Chief Marketing Officer Carla Pi?eyro Sublett on how B2B changed forever and what you need to do about it

Nov 10th / 22:00 CST

Accenture’s Chief Marketing and Communications Officer Jill Kramer on re-valuing people and teams to inspire growth

View full schedule

Sideshow Game

Pop clichés

Aim using your mouse and click to shoot the cliches, but beware of accidentally shooting down golden creative ideas. The B2B marketing industry is full of the sort of ideas we end up with when we forget our duty to make marketing brilliantly different. That's why Stein IAS identified 101 Cliches in their book, a definitive guide to B2B’s most notorious creative faux pas. If you've got time to kill (clichés), then why don't you help us shoot them down in this simple (but addictive) game.

Play the game Learn more about 101 Clichés

Sections

Transparency, honesty & investment. Making sustainability real

Repurposing purpose in B2B

B2B creativity: In the eyes of the beholder

From alpha to Z: Connecting with the next generation of decision makers

Evolution of the role of brand in B2B

Accenture’s Chief Marketing and Communications Officer Jill Kramer on re-valuing people and teams to inspire growth

Understanding today’s CMO growth agenda

How B2B brands become talent magnets

Haters no more. Has the marketing and sales relationship actually blossomed? Can it be?

B2B digitization turns the corner

Are you ready for growth?

IBM's Chief Marketing Officer Carla Pi?eyro Sublett on how B2B changed forever and what you need to do about it

B2B creativity: Don’t cry no tears

Featured Speakers

Lynn Teo

Chief Marketing Officer, Legal & Government, Thomson Reuters

Jill Kramer

Chief Marketing and Communications Officer, Accenture

Khensani Nobanda

Group Executive: Group Marketing and Corporate Affairs, Nedbank

Carla Pi?eyro Sublett

SVP, Chief Marketing Officer, IBM

Matt Preschern

Chief Marketing and Demand Generation Officer, NTT

Ana Villegas

Chief Marketing Officer, NI

Stacy Greiner

Chief Marketing Officer, Dun & Bradstreet

Rachael Henke

Senior Director, Global Brand & B2B Campaigns, Dell Technologies

Tricia Weener

Chief Marketing Officer, EVP Marketing & Communications, KONE Corporation

David Carrel

Vice President of Marketing, Adobe Experience Cloud, Adobe

Jason Angrisani

Global Chief Marketing Officer, Bloomberg L.P.

Doug Frisbie

VP, Global Business Marketing, Snap Inc.

Mette Munk

Head of Group Branding, Design and Digital Communication, Danfoss A/S

TWO KEYNOTE SESSIONS: HOW B2B IS CHANGING AND GROWING

IBM's Chief Marketing Officer Carla Pi?eyro Sublett on how B2B changed forever and what you need to do about it

Accenture’s Chief Marketing and Communications Officer Jill Kramer on re-valuing people and teams to inspire growth

Sideshow Game

Pop clichés

COVERING a BROAD RANGE OF B2B TOPICS

Creativity

Culture

Transformation

Strategy

CREATIVITY / CULTURE / TRANSFORMATION / STRATEGY

Featured
Speakers