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THINK ANEW AT B2B WORLD FEST
Some say that after the last two years, we need a re-set. A re-start. A re-charge. But not B2B’ers. Tested by the pandemic, B2B marketers are at the top of their game. They’re looking forward, not back. At strategy. Creativity. Culture. Digitization. Most of all, growth. So, we won’t be re-thinking or renewing at B2B World Fest. We’ll be thinking anew. Because that’s what B2B’ers do.
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Sideshow Game

Pop clichés

Aim using your mouse and click to shoot the cliches, but beware of accidentally shooting down golden creative ideas. The B2B marketing industry is full of the sort of ideas we end up with when we forget our duty to make marketing brilliantly different. That's why Stein IAS identified 101 Cliches in their book, a definitive guide to B2B’s most notorious creative faux pas. If you've got time to kill (clichés), then why don't you help us shoot them down in this simple (but addictive) game.

Game

COVERING a BROAD RANGE OF B2B TOPICS

Creativity

It’s getting better and better, but is that good enough?

Culture

It’s always important, but never more than now

Transformation

It’s a work-in-progress and it’s changing everything

Strategy

It’s about brand, about demand, about making a difference.

 
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