Carla Pi?eyro Sublett, IBM's Chief Marketing Officer, and Jill Kramer, Accenture's Chief Marketing and Communications Officer, get things started at World Fest on November 9 and 10, respectively. From how B2B marketing has changed forever to the need to re-value people to inspire growth, the leaders of these iconic brands will share their views on where our dynamic industry is headed.
Nov 9th / 22:00 CST
Nov 10th / 22:00 CST
Aim using your mouse and click to shoot the cliches, but beware of accidentally shooting down golden creative ideas. The B2B marketing industry is full of the sort of ideas we end up with when we forget our duty to make marketing brilliantly different. That's why Stein IAS identified 101 Cliches in their book, a definitive guide to B2B’s most notorious creative faux pas. If you've got time to kill (clichés), then why don't you help us shoot them down in this simple (but addictive) game.