Through crisis and challenges, B2B marketers have responded with resilience and resolve. Through unforeseeable twists and turns, B2B marketers showcased insight and agility. When their organizations needed them most, B2B marketers have responded, are responding and will respond with innovation and inspiration.
This is the reason for and guiding spirit behind the Drum’s first annual B2B WorldFest, developed in partnership with Stein IAS. WorldFest celebrates the best thinkers and doers. Explores the convergence of creativity and technology, of strategy and culture. Investigates the transformations that will shape the future.
If B2B is your world, WorldFest is your event.
Agility. A watchword of marketing in this era. Can creatives rise to the agility challenge? Let’s set them a One Minute Brief competition!
Created by Nick Entwistle at... read more
As B2B marketers seek to pick up the pace of growth now and into the new year, what do their growth agendas look like? What are the measures and markers of growth today? How is growth... read more
Innovative. Agile. Resilient. Bold. Business and marketing leaders embrace these terms, but how are they embedding these qualities and behaviors in themselves and their organizations?... read more
The pandemic has been the digital transformation accelerant of the decade, literally forcing businesses to do in months what hasn’t been accomplished in the decade prior. And forcing... read more
B2B has as much of a role to play in BLM as its consumer parts in adland. The industry recognizes the stunning lack of diversity in the advertising industry and the need for change... read more
MQLs. SQLs. SALs. B2B marketers are well versed in leads of all flavors and colors. In this session, let’s journey in search of the EQL – the emotionally qualified lead. The... read more
Will Covid-19 be a tipping point for technology? History has proven that with any crisis, new opportunities and ways of doing things emerge. Meanwhile, businesses are limited in... read more
We’re already up to our necks in data. So, what are the smart, achievable approaches to connecting with and staying close to customers? From intent data to privacy and regulatory... read more
What does the future of work look like? How do you shape, cement and leverage company culture through difficult times? From space and place, to culture and collaboration, to relevance... read more
Digital acceleration is affecting every aspect of B2B marketing – from how creative and content experiences are imagined and delivered, to how digital channels are utilized with... read more
Aim using your mouse and click to shoot the cliches, but beware of accidentally shooting down golden creative ideas. The B2B marketing industry is full of the sort of ideas we end up with when we forget our duty to make marketing brilliantly different. That's why Stein IAS identified 101 Cliches in their book, a definitive guide to B2B’s most notorious creative faux pas. If you've got time to kill (clichés), then why don't you help us shoot them down in this simple (but addictive) game.